Website promotion or search engine optimisation/search engine placement means simply "how to get my website found" and there are two key areas; making the site itself "search engine friendly" and generating links to the site from other reputable websites and directories - or making sure your site can be found, and people can find it.
The optimisation process involves working through the individual pages of your site (the hidden code and the content you see on your browser - such as Internet Explorer or Firefox) and building in previously agreed keywords and key phrases.
You may aleady have these phrases in mind or Lefthand Marketing can research and generate market specific key phrases for you - these are the words people type into a search engine when looking for a particular type of website.
Some of the keywords in use for this site are for example "search engine optimisation" which you will see written liberally through out the content.
Today, web designers build sites that are visually spectacular, lots of flash animations and Java applets (don't worry if you don't know what these are, just make sure your site doesn't have them). What most of them aren't adding to the functional requirements of the web site is a procedure to ensure their website is search engine friendly - or "search engine optimised".
Setting up your site correctly from the beginning (or during a site redesign) is your best bet to get your website noticed by the search engine software (or spiders/crawlers) and human-edited directories. Because the web grows so rapidly, optimal search engine placement requires a continuous approach that is well integrated with your Internet marketing and traditional marketing concepts.
According to Forrester Research 'over 80% of internet users rely on search engines to find what they are looking for.' and Google has 70% of that search engine traffic. If your website isn't on Google's first page, it's nowhere.
So contact us for a free, no obligation site appraisal.
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